Wednesday, July 22, 2009
Fox News is on a tear. Its ratings have surged and its competitors have declined, not just in share, but in total numbers. When Fox News began in 1996 it was given little chance for success. But by 2001 it began surpassing CNN the only other all news cable channel at the time. The hunger for better balance, so lacking at CNN, vaulted FNC into the lead. It now has prime time demo ratings larger than its two competitors combined. From Media Life Magazine: When Barack Obama arrived at the White House six months ago, there was a lot of speculation that conservative media outlets would see ratings shoot up as unhappy Republicans turned to shows whose hosts were critical of the new administration's agenda. For the cable news networks, that appears to be the case. Fox News, the No. 1 cable news network and the most right-leaning of the bunch, is surging. At the same time, CNN is sinking, with its ratings sometimes slipping below those for liberal-leaning MSNBC. And further… For the quarter in 25-54s in primetime, Fox News was up 50 percent from the year-earlier period, to an average 518,000 viewers. MSNBC ranked No. 2 for the first time ever for a full quarter, but it was down 1 percent to 268,000 viewers. CNN’s audience plummeted 19 percent, to 240,000 viewers in the demographic.