Thursday, September 18, 2008
The power of Palin
Sarah Palin’s appearance on ABC World News Tonight on September 11 and 12 vaulted them from second place to first among total viewers. From a half a million behind, they beat NBC by over a half a million with only two days of Palin. Lest you think this a fluke, it’s the first time ABC was number one since the week of May 26.
9/08-12 Total Viewers:
ABC: 8,880,000 / NBC: 8,360,000 / CBS: 6,210,000
(Palin ABC 11&12)
9/01-05 Total Viewers:
NBC: 8,230,000 / ABC: 7,700,000 / CBS: 5,530,000
(No Palin)
Source: Mediabistro
Likewise on cable last night, perennial number two Hannity and Colmes whupped O’Reilly by over a million with Ms. Palin.
CABLE RACE, WED, SEPT 17
FOXNEWS HANNITY/COLMES 4,921,000
FOXNEWS O'REILLY 3,839,000
FOXNEWS GRETA 3,561,000
FOXNEWS SHEP SMITH 2,184,000
FOXNEWS HUME 2,108,000
MSNBC OLBERMANN 1,854,000
CNN COOPER 1,719,000
MSNBC RACHEL MADDOW 1,716,000
CNN KING 1,646,000
MSNBC HARDBALL 1,145,000
Source: Drudge
Next week, Sarah will be on last place CBS Evening News with Katie Couric. With the world hungry for more Palin, the effects will likely be the same, but unlikely to move CBS into second place.
Now here’s the conflict for the network news producers. Do you risk offending Sarah Palin and not having her back, or in the case of NBC and ABC being fair and ensuring yourself more weekly first places? Tough choices.
That's the power of Palin.
Labels:
ratings,
Sarah Palin
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